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California's Central Coast

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are coveted vacation destinations--bring your family and enjoy!


Hearst Castle

In 1919, William Randolph Hearst inherited 125,000 acres of ranchland on the central coast of California.  Its wilderness offered a place for family members and friends to "rough it" on camping trips. The arrangements for these trips were elaborate, with separate sleeping and dining tents, but they would not satisfy Hearst for long.  His instructions in 1919 to famed San Francisco architect Julia Morgan were simple, "...Miss Morgan, we are tired of camping out in the open at the ranch in San Simeon and I would like to build a little something..."

Take an enchanted tour of the
"little something" that Hearst had built.

San Luis Obispo

Known by locals as "SLO" or "San Luis," the city serves as the cultural and commercial hub of California’s scenic Central Coast. The city is centered around one of California's historic missions, Mission San Luis Obispo de Tolosa, which is one of the best-preserved examples of 18th century Spanish architecture. SLO has long been recognized as one of the best stopovers of the “one-tank trips” between Los Angeles (200 miles south) and San Francisco (230 miles north). Rolling hillsides, breathtaking ocean views and untarnished beaches are all a part of the scenic landscape that makes the area the most diverse region in the state.


Wine Country

The wine region of the Central Coast is one of the crown jewels of the SLO life. The city is settled amid some of the finest vineyards in the world that are nurtured by the mild Mediterranean climate. In San Luis Obispo, wine creates both an elegant and friendly cultural experience.

A relaxing drive through San Luis Obispo's revered wine country offers spectacular views of rugged hills, vast rows of green vineyards, crystal-blue skies and the tastes of some of the finest wines in the world.


The Central Coast of California

The Central Coast of California comprises seven coastal counties of the Golden State, lying between Santa Cruz, two hours south of San Francisco, and Oxnard, about an hour north of Los Angeles. The Central Coast includes some 300 miles of the state’s inimitable coastline and 14,333 square miles of spectacular—and spectacularly varied—California landscape. The region encompasses half a dozen mountain ranges, and more than half of California’s 21 historic Jesuit missions.